Recent Attribution Research in Consumer Behavior: A Review and New Directions
- 1 March 1988
- journal article
- review article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 14 (4) , 548-565
- https://doi.org/10.1086/209135
Abstract
Recent consumer behavior research testing attribution theory principles is summarized and critiqued. Most studies on antecedents of causal inferencesKeywords
This publication has 0 references indexed in Scilit: