Television and American Culture: The Mass Medium and the Pluralist Audience

Publisher Website
Google Scholar
Abstract
The study explores the potential influence of television on trends toward cultural homogenization in American society. Depth interviews focused on two variables: the analytic response—viewers' thoughts about the program itself, including, for example, comments on how plot elements relate to the program as a whole or the character of the script or acting, and the interpretive response—viewers' thoughts about the program's relevance to their own lives or broader issues of society and culture. The data support the hypothesis of cultural homogenization revealing similar indices of analytic and interpretive response across educational levels.

This publication has 0 references indexed in Scilit: