Perceptions of Price Unfairness: Antecedents and Consequences
- 1 May 1999
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 36 (2) , 187
- https://doi.org/10.2307/3152092
Abstract
Using two studies, the author examines the influence of the inferred motive for a firm's price increase on perceptions of price unfairness. Prior to the res...Keywords
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