The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement
- 1 June 1986
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 13 (1) , 12-24
- https://doi.org/10.1086/209044
Abstract
This article presents the results of a study designed to obtain a better understanding of the effects of using valenced visual information in advertiKeywords
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