Ethics in Marketing Research: Their Practical Relevance
- 1 November 1974
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 11 (4) , 357-368
- https://doi.org/10.1177/002224377401100401
Abstract
An understanding of ethical issues involved in marketing research may contribute to the quality of research data. This article discusses subjects’ rights in marketing research and how their violation may affect the quality of data.Keywords
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