Internal Marketing Role in Organizations
- 1 January 1999
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 44 (1) , 25-36
- https://doi.org/10.1016/s0148-2963(97)00175-6
Abstract
No abstract availableThis publication has 59 references indexed in Scilit:
- To claim unique market positions, healthcare organizations must take creative risksNursing Management, 1992
- Internal marketing: A new perspective for HRMEuropean Management Journal, 1991
- A framework for conducting a services marketing auditJournal of the Academy of Marketing Science, 1991
- The Internal Marketing of Demand Intensive Services by Companies Can Lead to Better External MarketingJournal of Professional Services Marketing, 1989
- Transaction costs as determinants of opportunism in integrated and independent sales forcesJournal of Economic Behavior & Organization, 1988
- Perspectives on Behavior-Based versus Outcome-Based Salesforce Control SystemsJournal of Marketing, 1987
- Transaction Cost Analysis of Service Organization-Customer ExchangeAcademy of Management Review, 1986
- The Customer Contact Model for Organization DesignManagement Science, 1983
- Boundary Spanning Roles and Organization StructureAcademy of Management Review, 1977
- The Nature of the FirmEconomica, 1937