Comparing the Cost of Food to Blacks and to Whites—A Survey
Open Access
- 1 July 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 35 (3) , 40-46
- https://doi.org/10.1177/002224297103500307
Abstract
The difference in food prices to blacks and to whites is one source of urban unrest. The author surveys the answers to the question, “Do blacks pay more?” An effort is made to show what is known and where further research is needed. This article is an example of the potential role of marketing research in public policy.Keywords
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