Abstract
Family businesses, whether private or public, constitute a major segment of the American economic system. A conceptual framework, from a financial practitioner's perspective, is presented for simplifying the conflicting objectives of the business and its shareholders with respect to the fundamental issues of control, liquidity, and capital. The investment objectives and criteria of capital markets participants are profiled, as well as various financial alternatives available to the family business, in particular, strategies that favor family control. The investment banker's role as both a capital markets intermediary and financial adviser is also discussed.

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