Extended Framework for Modeling Choice Behavior

• 1 January 1999
• journal article
• Published by Springer Nature in Marketing Letters
• Vol. 10  (3) , 187-203
• https://doi.org/10.1023/a:1008046730291

Abstract

Keywords

• BEHAVIORAL DECISION THEORY
• PSYCHOLOGICAL FACTORS
• CHOICE MODELING
• LATENT CONSTRUCTS
• RATIONALITY
• LATENT VARIABLE MODEL
• DISCRETE CHOICE MODEL
• DECISION MAKING PROCESS
• STANDARD MODEL
• DECISION THEORY