The Generalizability of Psychographic Market Segments across Geographic Locations
- 1 January 1986
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 50 (1) , 18
- https://doi.org/10.2307/1251275
Abstract
Psychographic segmentation solutions developed for 17 different cities were compared. The findings indicate that psychographic segments which are developed for markets in one geographic location are generalizable to markets in other geographic locations.Keywords
This publication has 0 references indexed in Scilit: