Agenda Setting for the Civil Right Issue
- 1 January 1981
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 45 (3) , 376-383
- https://doi.org/10.1086/268671
Abstract
A comparison of front-page New York Times content and national public opinion from 1954 to 1976 showed strong agenda-setting effects for the civil rights issue. For this issue, the optimal effect span was the four- to six-week period immediately prior to field work. These findings contradict previous findings and assertions about a cumulative media effect over a longer period of time.This publication has 0 references indexed in Scilit: