The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior
- 1 December 1986
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 13 (3) , 394-404
- https://doi.org/10.1086/209078
Abstract
Consumer researchers have recently turned their attention toward exploring the imaginative, emotional, and evaluative components of the consumption eKeywords
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