Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Open Access
- 1 July 1988
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 52 (3)
- https://doi.org/10.2307/1251446
Abstract
Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality,...This publication has 0 references indexed in Scilit: