Regret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision Justifiability
- 1 June 2002
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 29 (1) , 116-128
- https://doi.org/10.1086/339925
Abstract
The decision-making literature has consistently reported that decisions to maintain the status quo tend to be regretted less than decisions to changeKeywords
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