Product innovation in banking: How marketing works
- 1 November 1995
- journal article
- research article
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 11 (8) , 797-805
- https://doi.org/10.1080/0267257x.1995.9964391
Abstract
(1995). Product innovation in banking: How marketing works. Journal of Marketing Management: Vol. 11, No. 8, pp. 797-805.Keywords
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