Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis
- 1 June 1992
- journal article
- review article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 19 (1) , 34-51
- https://doi.org/10.1086/209284
Abstract
A meta-analysis of pairwise relationships involving attitude toward the ad was conducted. Analyses of correlations across studies are first analyzedKeywords
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