What kind of patients and physicians value direct-to-consumer advertising of prescription drugs
- 1 January 2000
- journal article
- Published by Springer Nature in Health Care Management Science
- Vol. 3 (3) , 215-226
- https://doi.org/10.1023/a:1019005827097
Abstract
Direct-to-consumer (DTC) advertising of prescription drugs can enhance the physician–patient relationship, as well as benefiting its sponsor. However, overall benefits can only occur if the patients...Keywords
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