The Value Priority Hypotheses for Consumer Budget Plans
- 1 March 1986
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 12 (4) , 446-462
- https://doi.org/10.1086/208529
Abstract
Based on the behavioral sciences and mathematical programming, we hypothesize that consumers rank durables by a value (or net value) priority approxiKeywords
This publication has 0 references indexed in Scilit: