Building Your Own

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Abstract
In creating, the only hard thing is to begin: a grass blade's no easier to make than an oak.—James Russell Lowell A physician in a small medical practice convinces his colleagues to fund the creation of a World Wide Web site that will be used to publish a quarterly newsletter for the practice's patients. The site also will provide information about the practice and its services. Armed with a basic knowledge of Hypertext Markup Language (HTML), the physician builds a small site over a few weekends' time. The site quickly becomes popular with patients, and the other physicians in the group decide to expand the site's capabilities to allow more patient-physician interaction. As practicing physicians become more comfortable with using the World Wide Web as a clinical tool, an increasing number may find that they can use a Web site to showcase information about themselves, their skills, and their practices. Some physicians may choose to use such a site to enhance their relationships with patients, creating a virtual link for a number of well-defined uses.

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