A qualitative investigation of young men's drinking in New Zealand

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Abstract
Qualitative research was used to identify underlying psychological dynamics relating to the use of alcohol by 18- to 29-year-old New Zealand males. The study identified the low self-esteem of many of the young men as a key variable. The male peer group therefore became a priority because it offered acceptance. However, it also contributed to a difficulty in relating to women by encouraging members to support the peer group rather than become involved with women. Relations with women were also hindered by the low self-esteem and a fear of rejection. The study discusses the implications of these findings for health promotion messages targeted at young males.

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