Pornography, erotica, and attitudes toward women: The effects of repeated exposure

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Abstract
It is a widespread belief that pornography causes negative attitudes toward women, but tests of this belief are contradictory. A large body of research has studied the effect of violent pornography on behavior, but the effects of erotica and violence have often been confounded. Thus, the relationship between pornography and attitudes toward women was assessed in two correlational studies, and the effect of (nonviolent) erotica on attitudes towards women was tested experimentally. The dependent measure was the score on a questionnaire measuring attitudes toward women and women's issues. The questionnaire possessed high reliability; factor analysis indicated a single general factor. Participants included 184 psychology students and 20 patrons at an “adult” theater. Multiple linear regressions indicated that hours of viewing pornography was not a reliable predictor of attitudes toward women in either sample. Patrons of the adult theater, who viewed more pornography, had more favorable attitudes toward women than male or female college students. In Study 3, 75 students were randomly assigned to watch four hours of erotica or four hours of psychology films over five consecutive days. Power analysis indicated a strong test. Manipulation checks showed a difference in students’ perception of the erotic nature of the videos, but attitudes toward women were not influenced by type of video.