Remarketing of Autos
- 1 June 1994
- journal article
- Published by Emerald Publishing in Journal of Consumer Marketing
- Vol. 11 (2) , 4-16
- https://doi.org/10.1108/07363769410058876
Abstract
Marketing institutions emerge and evolve in response to changes in the marketing environment. Describes such changes in one of North America′s most vital areas of marketing – automobiles. One of the institutions that have evolved in response to these changes is auto auctions. Understanding the changing role of auto auctions is not only important in the analysis of how auto manufacturers and retailers may survive the turbulent changes that characterize contemporary auto markets, but it also helps clarify the rapidly emerging practice of remarketing – and defines this process.Keywords
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