Public service advertising on television
- 1 September 1973
- journal article
- advertising
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 17 (4) , 387-404
- https://doi.org/10.1080/08838157309363703
Abstract
This is one of a series of investigations of the Drug Abuse Information Research Project (DAIR) being conducted at the University of Connecticut. Dr. Hanneman is chairman of the Communication Division at the University of Connecticut and a codirector of DAIR. Dr. McEwen is an assistant professor in the Division, and a codirector of DAIR. Ms. Coyne is a research assistant and M. A. candidate.Keywords
This publication has 3 references indexed in Scilit:
- Communicating Drug-Abuse Information Among College StudentsPublic Opinion Quarterly, 1973
- Dimensions for Evaluating the Acceptability of Message SourcesPublic Opinion Quarterly, 1969
- A Field Test of a Modified "Two-Step Flow of Communication" ModelPublic Opinion Quarterly, 1966