Marketing in Nonprofit Organizations
- 1 July 1974
- journal article
- Published by SAGE Publications in Journal of Voluntary Action Research
- Vol. 3 (3-4) , 1-16
- https://doi.org/10.1177/089976407400300301
Abstract
No abstract availableThis publication has 16 references indexed in Scilit:
- A Generic Concept of MarketingJournal of Marketing, 1972
- Health Service Marketing: A Suggested ModelJournal of Marketing, 1971
- Social Marketing: An Approach to Planned Social ChangeJournal of Marketing, 1971
- Marketing and Population ProblemsJournal of Marketing, 1971
- Marketing's Application to Fund RaisingJournal of Marketing, 1971
- Patterns of Hospital Use: An Analysis of Short-Run VariationsJournal of Political Economy, 1971
- Innovative Admission Practices for the Liberal Arts CollegeThe Journal of Higher Education, 1970
- A Statistical Evaluation of Transit PromotionJournal of Marketing Research, 1970
- Donor NeedsThe Journal of Higher Education, 1969
- Broadening the Concept of MarketingJournal of Marketing, 1969