Consumer Preference for a No‐Choice Option
- 1 September 1997
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 24 (2) , 215-231
- https://doi.org/10.1086/209506
Abstract
The traditional focus in the decision-making literature has been on understanding how consumers choose among a given set of alternatives. The notionKeywords
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