Abstract
The search for suitable liver donors and some means of financing liver transplantation has led to public appeals through the news media by the families of several patients. Hospital spokesmen and ethicists have voiced concern that such publicity campaigns may hinder the development of a just public policy for the allocation of scarce, expensive treatment resources. Media campaigns may also adversely affect the decisions of states and other third party payers on reimbursement for such "experimental" procedures.

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