Teaching Marketing With Telecommunications: Conference Calls Bring Corporate Executives Into the Classroom

1 April 1981

journal article
Published by SAGE Publications in Journal of Marketing Education

Vol. 3 (1) , 42-45
https://doi.org/10.1177/027347538100300112

Abstract

The purpose of this article is to illustrate the use of conference calls in the marketing classroom and to assess student reactions to conference calls as a teaching technique. The article also describes procedures and equipment used in setting up conference calls.

Keywords

TEACHING TECHNIQUE
MARKETING CLASSROOM
EQUIPMENT USED
STUDENT REACTIONS
ASSESS STUDENT
CALLS BRING
BRING CORPORATE
DESCRIBES PROCEDURES

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