Attraction as a linear function of proportion of positive reinforcements.

• 1 June 1965
• journal article
• Published by American Psychological Association (APA) in Journal of Personality and Social Psychology
• Vol. 1  (6) , 659-663
• https://doi.org/10.1037/h0022073

Abstract

Keywords

• ATTITUDE
• INTERPERSONAL RELATIONS
• REINFORCEMENT (PSYCHOLOGY)