The Incidence and Characteristics of Disclaimers in Children's Television Advertising
- 1 June 1984
- journal article
- research article
- Published by Taylor & Francis in Journal of Advertising
- Vol. 13 (2) , 12-16
- https://doi.org/10.1080/00913367.1984.10672882
Abstract
This paper reports the results of research that updates and expands previous research on disclaimers in children's television. The study examines the incidence, form, position, language level and variance by product category of a sample of nearly 1,000 advertisements televised during children's programs.Keywords
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