Youth and the Enterprise Culture

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Abstract
A major emphasis in the policies of U.K. governments in the 1980s was promoting an ‘enterprise culture’ as a key way in which the economy and labour force could be engineered into becoming more committed to a market economy. However, the extent to which the inculcation of an ‘enterprise culture’ has been successful remains largely unknown. Among adults there have been indications of resistance to the attitudinal and behaviourial changes which might represent acceptance. Young people still in education and especially those in their late teens, were relatively young when the first of the Conservative administrations came to power and may have been much more receptive to an’ enterprise culture’. This paper analyses data on the attitudes of 828 sixth formers in schools in both the state and private sectors throughout England to a wide variety of values and beliefs as well as their occupational aspirations. The results provide detailed in sights on the extent to which young people at school have adopted an ‘enterprise culture’ and, hence, its likely affects on the occupational orientations of these new entrants to the economy in the 1990s.

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