Consumer Subjectivity, Space, and Advertising Research

1 August 1999

journal article
research article
Published by SAGE Publications in Environment and Planning A: Economy and Space

Vol. 31 (8) , 1443-1457
https://doi.org/10.1068/a311443

Abstract

In response to conditions of reflexive accumulation, advertising research has turned from positivist approaches dominant from the 1960s to the 1980s towards the use of qualitative method-ologies such as focus groups and ethnography. This includes an emphasis on place rather than space and signals a new mode of subjectification.

Keywords

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