Analysis of brand preference segments
- 1 May 1978
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 6 (2) , 111-131
- https://doi.org/10.1016/0148-2963(78)90003-6
Abstract
No abstract availableKeywords
This publication has 13 references indexed in Scilit:
- Market Segment Response to the Marketing Decision VariablesJournal of Marketing Research, 1974
- Market Segmentation Using Models of Multidimensional Purchasing BehaviorJournal of Marketing, 1974
- An Experimental Investigation of Attitude Change and Choice of a New BrandJournal of Marketing Research, 1974
- The Dimensions of New Product PlanningJournal of Marketing, 1973
- Perceived Instrumentality and Value Importance as Determinants of AttitudesJournal of Marketing Research, 1972
- An Attitude Model for the Study of Brand PreferenceJournal of Marketing Research, 1972
- Using Laboratory Brand Preference Scales to Predict Consumer Brand PurchasesManagement Science, 1971
- Market Segmentation: A Strategic Management ToolJournal of Marketing Research, 1971
- Television Show Preference: Application of a Choice ModelJournal of Marketing Research, 1971
- Probabilistic Models of Consumer Buying BehaviorJournal of Marketing, 1964