Diffusing Innovations When the Users A re Not the Choosers
- 1 September 1984
- journal article
- research article
- Published by SAGE Publications in Knowledge
- Vol. 6 (1) , 89-111
- https://doi.org/10.1177/107554708400600105
Abstract
In the flow of innovations from supplier to user, many professionals serve as intermediaries, selecting on the basis of their particular expertise new technologies and products for the ultimate users. Using dentists as an example, this article explores a number of issues this diffusion situation raises regarding new product development and dissemination.Keywords
This publication has 2 references indexed in Scilit:
- Analysis of innovation in automated clinical chemistry analyzersScience and Public Policy, 1979
- Conceptual Issues in the Study of InnovationAdministrative Science Quarterly, 1976