I. SEARCH ANALYSTS AS SUCCESSFUL REFERENCE LIBRARIANS

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Abstract
In most academic libraries, reference librarians are confronted with increasing patron demands for online database searching. Since this type of service requires unique skills and expertise, there is also demand for librarians who can provide traditional reference service integrated with online searching. This article will examine five critical factors which must be considered for successful functioning of search analysts as reference librarians: professional training, background knowledge and working experience in reference services, personality characteristics and interpersonal skills, the marketing of online services, and patron evaluations supplemented by postsearch reference assistance.

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