Who Do We Know: Predicting the Interests and Opinions of the American Consumer
- 1 December 1988
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (3) , 315-324
- https://doi.org/10.1086/209169
Abstract
Marketing experts and novices made predictions about the activities, interests, and opinions of the American consumer. Predictive accuracy was low ovKeywords
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