Marketing is Service Marketing Gordon Foxall
- 1 November 1984
- journal article
- research article
- Published by Taylor & Francis in The Service Industries Journal
- Vol. 4 (3) , 1-6
- https://doi.org/10.1080/02642068400000057
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- A Service‐Orientated Approach to Marketing of ServicesEuropean Journal of Marketing, 1978