Selective Attention to Words and Colours

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Abstract
In the Stroop test it is found that the presence of words interferes with the task of naming colours. The usual account of this phenomenon is that the names of words are more readily obtained than are the names of colours and that the production of the latter is interfered with by the spontaneous occurrence of the former. Treisman and Fearnley (1969) have suggested a modification of the usual account such that stress is laid on the correspondence between the nature of the response (“verbal”) and that feature of a stimulus which will dominate. The present experiments seem to demonstrate that the data which Treisman and Fearnley use in support of their claim can be attributed to the strategy which their subjects adopted in their task. Some further observations are made concerning the different levels at which comparisons can be made between two stimuli.

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