Doubts about ‘social marketing’

• 1 June 1987
• journal article
• Published by Oxford University Press (OUP) in Health Policy and Planning
• Vol. 2  (2) , 178-179
• https://doi.org/10.1093/heapol/2.2.178

Abstract

Keywords

• EVALUATION
• COMMUNICATION
• DEVELOPING COUNTRIES
• MASS MEDIA
• MARKETING