Marketing managers need more than forecasting accuracy
- 1 January 1987
- journal article
- Published by Elsevier in International Journal of Forecasting
- Vol. 3 (3) , 453-455
- https://doi.org/10.1016/0169-2070(87)90040-9
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Forecasting and Planning: An EvaluationManagement Science, 1981