MULTIPLE BUSINESS STARTERS WHO? WHY? WHAT?
- 2 January 1987
- journal article
- research article
- Published by Taylor & Francis in Journal of Small Business & Entrepreneurship
- Vol. 5 (1) , 48-63
- https://doi.org/10.1080/08276331.1987.10600287
Abstract
This paper concentrates on the theme of multiple business starters (entrepreneurs involved in the creation of different businesses). A comparison between a sample of multiple business starters and a sample of other starters show interesting differences regarding profile (e.g. educational level) and strategic behaviour (e.g. geographical orientation of the market). Also, the multiple business starters are looked upon in more detail, (e.g. reasons to become a multiple business starter, planning approach).Keywords
This publication has 1 reference indexed in Scilit:
- Understanding the Process of Starting Small BusinessesEuropean Small Business Journal, 1982