Children's understanding of nutritional information presented in breakfast cereal commercials
- 1 June 1981
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 25 (3) , 295-301
- https://doi.org/10.1080/08838158109386453
Abstract
This study examined children's understanding of commercial network techniques—both audio and video—designed to communicate the “balanced breakfast” concept. Data revealed a general lack of concept understanding.Keywords
This publication has 1 reference indexed in Scilit:
- Effects of Television Commercial Disclaimers on the Product Expectations of ChildrenJournal of Communication, 1977