Rails without ties. The social imaginary and postmodern culture. Can postmodern consumption replace modern questioning?
- 30 September 1994
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 11 (4) , 405-422
- https://doi.org/10.1016/0167-8116(94)90016-7
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Postmodernism and the marketing imaginaryInternational Journal of Research in Marketing, 1993
- Postmodernity: The age of marketingInternational Journal of Research in Marketing, 1993
- Postmodern management? From facts to fiction in theory and practiceScandinavian Journal of Management, 1989