Self-Regulation of Sex-Role Stereotyping in Advertising: The Canadian Experience
Open Access
- 1 January 1987
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 6 (1) , 76-92
- https://doi.org/10.1177/074391568700600106
Abstract
The advertising industry in Canada began self-regulation of sex role stereotyping in 1981. This action was undertaken in response to public pressure and the threat of government regulation. The experiment has been a qualified success. The current self-regulatory system needs to be well advertised and equipped with a compulsion mechanism to be fully responsive to the public's concern about sex role portrayal.Keywords
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