Alcohol Consumption While Viewing Alcoholic Beverage Advertising
- 1 January 1983
- journal article
- Published by Taylor & Francis in International Journal of the Addictions
- Vol. 18 (7) , 1011-1018
- https://doi.org/10.3109/10826088309033067
Abstract
Three hypotheses related to viewing alcoholic beverage advertising were examined: (1) alcohol advertising cues drinkings, (2) alcohol advertising prompts faster drinking, and (3) drinkers are more influenced by alcohol advertising when they are drinking. Alcoholic beverage advertisements did not increase either the quantity of liquor poured in mixed drinks or the rate of drinking. However, subjects with an alcoholic predrink who viewed alcohol advertisements second, drank more and reached higher blood alcohol concentrations than alcohol predrinkers who viewed the alcohol advertisements first. In some situations, distilled spirits advertisments may encourage continued drinking.Keywords
This publication has 2 references indexed in Scilit:
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- Effects of alcohol and behavior contingencies on human aggression.Journal of Abnormal Psychology, 1979