Participation in a Mail Survey of International Marketers:

• 13 October 1989
• journal article
• Published by Taylor & Francis in Journal of Global Marketing
• Vol. 2  (4) , 7-24
• https://doi.org/10.1300/j042v02n04_02

Abstract

Keywords

• PARTICIPATION
• SURVEY OF INTERNATIONAL MARKETERS
• MAIL SURVEY OF INTERNATIONAL