Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

1 August 1989

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 26 (3) , 336
https://doi.org/10.2307/3172905

Abstract

Several of the largest marketing research suppliers estimate that 70 to 90% of their clients use purchase intention scales in some form on a regular basis. Thou...

Keywords

MODELS
CLIENTS
MARKETING
SUPPLIERS
STATED INTENTION MEASURES
MEASURES TO PREDICT
PREDICT TRIAL PURCHASE

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