Evaluating market segmentation approaches
- 1 October 1984
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 13 (4) , 257-268
- https://doi.org/10.1016/0019-8501(84)90021-x
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Industrial market segmentationIndustrial Marketing Management, 1974
- Profitability Analysis by Market SegmentsJournal of Marketing, 1973
- Benefit Segmentation: A Decision-Oriented Research ToolJournal of Marketing, 1968