DEGREES OF PRODUCT INNOVATION
- 1 February 1983
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 3 (4) , 3-14
- https://doi.org/10.1108/eb038984
Abstract
Product innovation can run the gamut from new products and product-line extensions to product improvements and style changes. Business managers need to understand this entire spectrum of product innovation in order to be able to compete effectively in the marketplace.Keywords
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