Pharmaceutical Branding: Identity, Individuality, and Illness

• 1 October 2002
• journal article
• Published by CLOCKSS Archive in Molecular Interventions
• Vol. 2  (6) , 342-345
• https://doi.org/10.1124/mi.2.6.342

Abstract

Keywords

• IDENTITY
• PHARMACEUTICAL BRANDING
• ILLNESS
• INDIVIDUALITY