The Optimal Number of Response Alternatives for a Scale: A Review
- 1 November 1980
- journal article
- review article
- Published by JSTOR in Journal of Marketing Research
- Vol. 17 (4) , 407
- https://doi.org/10.2307/3150495
Abstract
A conceptual framework employing the distinction between stimulus-centered and subject-centered scales is presented as a basis for reviewing 80 years of literat...Keywords
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